“Know what your customer wants and what you do best, and focus where these two meet”
With this in mind, understanding your customers inside out is one of the most important things you can do when starting your brand.
When you approach defining your brand for your business, understanding your customers and their personas will help guide the decisions you make in the process. 28-year-old male professionals who are single interpret colours and messaging significantly different from that of a 45-year-old female who is a Mum with 2 teenage children. Understanding who your customers are and your target demographic is imperative in communicating your brand messaging and will save you time and money in the long run.
Customer personas for some seem like a big scary process but it really doesn’t have to be that way. It can be as simple as defining your target audience and then answering a number of simple demographic questions that will then guide you towards how you approach your branding.
Building your personas should always start with the challenges they face within their business and at home. Primarily you want to be able to communicate to them via marketing or brand how your product will help them.
8 Questions you can ask when finding your customers persona
1.What is their demographic information
2.What is their job and level of seniority?
3.What does a day in their life look like?
4.What are their pain points? What do you help them solve?
5.What do they value most? What are their goals?
6.Where do they go for information?
7.What experience are they looking for when seeking out your products or services?
8.What are the most common objections to you products or service?
Understanding your customers will mean that you will bring your brand to the front of mind for the right customers for your business – and by getting it right the first time you will save precious time and resources by not having to go “back to the drawing board” so to speak if you miss the mark the first time.
We believe that doing your homework up front will help you to produce a clear brand that actually communicates to your customers.
Find out about our discovery package here